Ariens and AS-Motor – Joint appearance for the first time at GaLaBau 2022
Around 62,000 visitors from almost 80 countries were guests at this year's GaLaBau 2022, the Leading International Trade Fair for Urban Green Spaces and Open Spaces in Nuremberg. Ariens and AS-Motor appeared together for the first time at this leading trade fair under the umbrella of the Ariens Company (AriensCo). Visitors to the stand in Hall 10.0 at the exhibition centre were equally enthusiastic about the products presented there and the new concept.
Being successful together
With a stand area of 340m² and an additional outdoor area of 400m², AriensCo had one of the largest stands at GaLaBau. The completely new stand concept focused primarily on the new brand positioning and the presentation of the products of the two product brands Ariens and AS-Motor. The concept very clearly conveys the message that the product portfolio of the two brands is designed in such a way that they do not compete with each other. Rather, they have jointly set themselves the goal of being the best partner for customers and dealers in the core segments of high grass mowing, lawn care and snow clearing. In the weeks leading up to the trade fair, the company's own team, dealers and importers already got to know the new organisation and were sworn in to the new brand positioning. In line with the corporate vision of Ariens Company Passionate Employees, Enthusiastic Customers, the focus of the presentation at GaLaBau 2022 was now primarily on the customers.
Support from the USA
To support the team on site, Steven Ariens, the youngest son of the owner Dan Ariens, did not miss the opportunity to travel to the trade fair. The Vice President RapidCare is responsible for the entire after-sales sector in the USA. "I am very impressed and enthusiastic about the newly designed appearance for the European trade fairs. This will play its part in making us even more successful as AriensCo in Europe," he said after his visit.
In addition to a completely new look, visitors to the AriensCo stand were also treated to numerous highlights among the products presented on site. One of these was the pre-premiere of the new Pace and Elite lawn tractors from Ariens. With a total of three model families and eleven models, production of the new tractors is scheduled to start in the 2023/2024 season. Also from the Ariens product brand, the complete portfolio of zero-turn ride-on mowers, which are also becoming increasingly popular in Europe, was on display. Of course, the Zenith E was also there. Ariens thus offers the first battery-powered zero-turn mower in which the batteries are replaceable and which is therefore ideally suited for all-day use - without time-consuming charging processes. Also on show for the first time at GaLaBau was the redesign of AS-Motor's all-wheel drive Sherpas. The AS Sherpa, which is known on the market as the most powerful tall grass mower in its class will appear in new splendour in the future and will also feature technical improvements. By offering another engine variant from Loncin, the series will be expanded to eight models. Another novelty at the stand was the new scouring device, which AS-Motor now offers for its most important products. This mechanical solution makes mowing and mulching more insect-friendly by scaring off insects.
In the meantime, parts of the new stand could also be seen at the French trade fair Salonvert and will also be used like this at future trade fairs in Europe.