AS-Motor - part of the family business AriensCo

Our family business, AriensCo, with over 2,100 employees, is headquartered in Brillion, Wisconsin, just north of Chicago in the United States. It is currently managed in the fourth generation by Dan Ariens. The fifth generation is already actively involved in management as well. Founded in 1933, AriensCo is a quality manufacturer with a long tradition of uniting its manufacturing locations, brands and employees through its shared core values. Get to know our multi-brand company AriensCo and its family of brands better!

About AriensCo

AS-Motor joined the AriensCo family of brands in 2021 and is headquartered in Brillion, Wisconsin, USA. AriensCo is a family-owned, multi-brand company and an expert partner in the core segments of tall grass mowing, lawn care and snow removal. With strong local roots, AriensCo also has a strong global presence and employs 2,100 people worldwide. Led by 4th generation Dan Ariens, it unites production sites, brands and employees through shared values: We are honest, we are fair, we keep our promises, we respect individuals and encourage a thirst for knowledge. Our vision: Passionate people – Astounded customers.

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About AS-Motor

For 60 years, AS-Motor has been the quality manufacturer for steep-slope high grass professional mulch mowers. At our German production site in Bühlertann, we develop and produce special solutions for the highest demands in garden and landscape maintenance. Our equipment is made for extreme requirements, such as slopes or high vegetation. AS-Motor is a brand of Ariens Company (AriensCo) and stands for customer proximity, innovation, ingenuity, Made in Germany and dealer loyalty. Read more about our company history and values here.

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Find your qualified AS-Motor specialist dealer, search for the right spare part via our spare parts platform or inform yourself about emission limits for combustion engines. You can also register your new device here to receive an additional warranty extension.

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Made 90% of steel and recyclable parts and known for their durability and reliability, AS-Motor builds its machines to last. This means less consumer waste and a brighter future.

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Certifications & Awards

The principles of quality management we successfully apply according to ISO 9001 in the development, production and sales of 2-stroke engines as well as of gardening and landscaping devices. This ensures the continuous optimisation of our business processes and the systematic improvement of our products and services. The central goal here is the best possible fulfilment of customer requirements and a long-term increase in customer satisfaction.

ISO 9001 Certificate


Professional users around the world appreciate our robust, powerful, and durable products. We work in partnership with Sales Partners in 35 countries to be close to our customers.

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