Our family of brands

AriensCo - 90 years of family business

Our family business, AriensCo, with over 2,100 employees, is headquartered in Brillion, Wisconsin, just north of Chicago in the USA. It is currently led by the fourth generation of Dan Ariens, and the fifth generation is already actively involved in the management level. Founded in 1933, AriensCo is a quality manufacturer with a long tradition, uniting its production sites, brands and employees primarily through shared values. In Europe, the company currently has two sales offices in France and Norway and two production sites in the United Kingdom and Germany.

Two strong brands under one roof

Under the umbrella brand AriensCo, there are two strong product brands in Europe: Ariens and AS-Motor


Professional technology for lawn care and snow removal


Special solutions for demanding tasks

That's what makes us strong. For our customers, sales partners and suppliers:

Established teams – Established partners

AriensCo distributes its Ariens and AS-Motor brand products directly to its dealers in Germany, France, Scandinavia and the United Kingdom. For all brands, we rely on the sales structures already established there with experienced sales teams. This enables us to maintain direct contact with dealers and end customers. In the other European markets, we also rely primarily on long-standing partnerships with strong and established importers who have an excellent knowledge of the country-specific characteristics and provide optimum support for the market accordingly.

Corporate divisions – Centrally controlled

An important aspect is the central control of the company divisions that are important for the dealer, in order to be able to guarantee a consistently strong presence with high quality of the various services. The areas of marketing and product management, as well as sales, after-sales service and the AriensCo Academy, are particularly relevant for sales partners and customers.

Consistently develop the product portfolio

The goal of the Product Management and Marketing departments is to consistently develop the strong product portfolio of the two brands Ariens and AS-Motor. This is done primarily on the basis of market requirements.

Strongest distribution network

In the future, too, the sales theme will not stop at the topic of conditions, but our team has set itself the goal of intensively supporting all sales partners and importers in selling the two brands Ariens and AS-Motor. In the future, too, there will be partners who have only one of the two product brands in their program. The aim is to offer end customers throughout Europe the best possible territorial coverage in terms of products, expertise and services. Both established partners and new partnerships play a central role in this, always with the aim of ultimately having the strongest sales network on the market.

Superior services as part of the AriensCo corporate brand

The entire After Sales area at AriensCo is organized under the Rapid Care service brand. The objective is to install the After Sales Service in Europe as well, following the system already established in the USA. After Sales Service there combines not only the complete supply of spare parts, but also warranty processing and the logistics of new equipment. The AriensCo Academy is responsible for all training courses and covers all relevant topics for all product brands, from service and sales topics, to equipment training and processes, to marketing topics. The training courses are aimed at all target groups, both internal and external. A key tool in the future will be a central dealer platform, which will be the point of contact for all partners for all questions and needs relating to AriensCo, AS-Motor and Ariens.


Our Core Values

  • Be Honest
  • Be Fair
  • Keep Our Commitments
  • Respect the Individual
  • Encourage Intellectual Curiosity

Passionate People. Astounded Customers.