FORST live 2026: Technology that decides, not convinces

Trade fairs like FORST live are often misunderstood as marketing platforms. In truth, it is a test bench. Machines do not have to be explained here, they have to pass the test. That is exactly why over 30,000 trade visitors and more than 360 exhibitors come together to evaluate solutions, not presentations.

For AriensCo EMEAA the appearance was clearly positioned accordingly. Not a product show, but a closed system of solutions for real application scenarios.

One stand, two worlds, one goal

Anyone walking across the stand immediately understood how the brands interact.

On the one hand AS-Motor. Machines that work where conventional technology reaches its limits. The new AS 990 TAHR RC showed exactly that. Extreme slopes, maximum safety, full control via remote control. Next to it the AS 1000 OVIS EVO RC, built for high performance in difficult terrain. Complemented by the AS 940 SHERPA RC, compact, assertive, made for inaccessible areas.

And then the classics that form the foundation: Allmäher for high grass, robust technology for daily use in municipalities, in landscape gardening and along infrastructures. These applications are at the centre of the trade fair.

The picture is clear: AS-Motor covers what is difficult.

Ariens: Productivity as standard

Directly next to it the second axis. Ariens does not provide the special solution, but the scaling.

With the new SUMMIT PRO series it becomes clear where the journey is going. Machines that run several hundred hours per season, built for maximum area performance and continuous operation.

Below that the breadth of the portfolio:

IKON as an introduction to real efficiency, APEX as an economic sweet spot in the professional segment, ZENITH as a consistent design for continuous use.

The common foundation remains unchanged: Zero-Turn technology.

Manoeuvrability, speed, less rework. In practice, this means up to 40% time savings compared to conventional lawn tractors.

This is not an argument. It is a business management decision.

Conversations with substance

The difference to other trade fairs is shown in the dialogue. Here, people do not ask what is new. Here, people ask if it works.

Municipal users talk about safety on embankments. Service providers calculate area performance per hour. Dealers think in margins and service effort. This is exactly where the two brands interlock.

AS-Motor solves the problems that others avoid.

Ariens optimises the processes that cost money every day.

The result is not a product portfolio, but a comprehensive offering for professional users.