AriensCo UK Roadshow 2025: Innovation on Tour with Ariens & AS-Motor

The AriensCo UK Roadshow 2025 has officially wrapped up after seven incredible stops across the country. From Brighton to Harrogate, our team delivered hands-on experiences with the very best from our two strong brands — Ariens & AS-Motor. Dealers, professional users, and end customers all joined us to test machines, share insights, and discover what makes our equipment stand out.

Experiencing Innovation First-Hand

At every stop, visitors had the chance to see our newest product highlights in action:

AS-Motor AS 990 Tahr RC – a new benchmark in remote-controlled mowing. With its 27 hp EFI engine, robust crawler tracks, and ability to handle slopes up to 55°, it effortlessly conquered steep banks and rough terrain. Contractors, municipalities, and landscaping professionals were impressed by its combination of power, safety, and efficiency.
Ariens SUMMIT PRO Series – designed for professional large-scale mowing. Equipped with commercial-grade Zero-Turn technology, powerful Kawasaki engines, and durable mower decks, the SUMMIT PRO delivers precision and productivity on big areas. The speed and cut quality set a new standard for professionals looking to maximise their output.

Hands-on demos and live tests made these innovations tangible. Our UK team guided visitors through technical details, answered application-specific questions, and offered practical tips for operation and maintenance. Every stop turned into a real learning experience — with several visitors even scheduling follow-up demos at their own sites.

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Powered by Expertise: The AriensCo UK Team

The strength of the roadshow wasn’t only in the machines but also in the people. Led by Sam Lewis, General Manager UK, and supported by Will Bryan, Dominic Knights, Michael Parslow, Michael Groves & Stephen Campbell, the team created an environment where professionals felt both supported and inspired.

Sam Lewis put it clearly: “Our goal was simple — bring our innovations to the customer’s doorstep and let them experience the difference first-hand. The energy and feedback we received prove that we’re on the right track.”

Every conversation was an opportunity. From technical deep-dives to informal chats over coffee, the team connected with dealers, prospects, and users in a way that will shape how we continue to support the UK market.

Building Connections Across the UK

The AriensCo UK Roadshow 2025 was more than a demo event. It was a chance to strengthen relationships with long-standing dealers, spark interest with new prospects, and connect directly with end users. Feedback was consistent: our machines deliver the performance professionals demand.

Open discussions also uncovered valuable insights. Visitors highlighted the importance of service, aftercare, and parts availability — areas where AriensCo continues to invest heavily through RapidCare® and our strong dealer network.

Looking Ahead

For AriensCo, the roadshow was a powerful reminder of why we do what we do. Bringing innovation, reliability, and expertise directly to those who rely on our equipment is central to our mission.

As Sam Lewis summed it up: “The trust our customers place in us drives everything. These roadshows show us exactly where we need to go next — closer to the people who use our machines every day.”